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The concept of business mobile calling is not new. Today, powerful brands are fueling excitement about mobility through operator-centric solutions at the cloud private branch exchange (PBX) level. But despite mobile's pivotal role in work, few organizations have robust mobile communications strategies that fully address diverse workforce requirements.
Advancements like 5G and enhanced device capabilities drive superior mobile experiences, prompting organizations to align communication investments with evolving work styles. This is intensifying the pressure on providers to thwart growth barriers like data security and integration challenges.
The current adoption patterns of mobile apps is focused primarily on the needs of white-collar workers—office employees and office management—which reveals an important gap and a significant opportunity to invest in mobile apps tailored for field workers and campus roamers.
Video collaboration and mobility top the list of desired capabilities when it comes to empowering frontline workers, followed by native mobile dialers and simultaneous ring features. This is pushing providers to develop diversified UCaaS solutions comprising multiple communications and collaboration modalities, designed to enable user access to cloud services from anywhere, anytime.
Work styles and workspaces of desk workers, the traditional core users of business communications and collaboration solutions are constantly evolving. Now, providers face the imperative to address these shifting requirements with tailored bundles to support new use cases.
Organizations are placing high importance on mobility features such as soft clients and mobile native dialers, connecting personal and company-sponsored mobile devices with company PBX and cloud PBX services. Though it is difficult to determine whether soft phones or native mobile dialers will be the preferred option for the majority of organizations, we believe that the two types of solutions will coexist with each other in the near future.”