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There is rising demand for immunity boosters as 4 out of 5 Asian consumers showed high interest in supplement intake to boost their immunity, predominantly in Indonesia (93%) and the Philippines (91%).
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Consumers are taking preventative health screenings more seriously. About 74% of consumers plan to increase their diagnostic and check-up frequency to ensure that they are in the pink of health.
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However, consumers are still skeptical and are delaying their visits to hospitals. Seven out of 10 intend to postpone or cancel their scheduled visits or surgeries if they do not require immediate medical attention.
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Adoption of personal wearables is predicted to rise; about 68% indicated their interest in leveraging wearable or fitness tech for future health monitoring.
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Generally, millennials are more receptive to digital health interventions like telehealth and personal wearables and are rated significantly higher than boomers, particularly in Singapore, Thailand, and Japan.
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The rapid uptake of telehealth services is gradually shifting consumer attitudes toward telemedicine. About 64% are opting for telehealth services for medical diagnostic, while 3 out of 5 consumers are most likely leveraging telehealth services for chronic disease management.